...I thought it had been established that artists are the least reliable critics of their own work, and untrustworthy historians of it as well. Is it not so. Yes it is. I am done ranting now. –- John Darnielle

I ain't Frederick H. Coca-Cola but I do know something about building a brand -- Achewood

Thee Mighty Caesars, "You Make Me Die"
Thee Mighty Caesars, "Now I Know"
Angry Angles, "Apparent Transparent"
Angry Angles, "You Fell In"
Mountain Goats, "Jaipur"
Kurtis Blow, "The Breaks"
The Guess Who, "Star Baby"
Ozark Mountain Daredevils, "Jackie Blue"
Rocket From The Tombs, "Search And Destroy." If this doesn't kick your ass, I can't help you.